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Special report: Ajax celebrates title in Leidseplein

"Isn't it beautiful?" yells Van der Vaart as team presents shield

09 May: Roelof Luinge's final whistle brought  Ajax vs NAC Breda (2-0) to an end at approximately 4:20 PM CET and to put it very simply: Ajax (and that is players, coaches, officials and supporters) spent the rest of the day drinking and going collectively out of their heads. The highlight of the celebrations was, traditionally, the shield presentation from the balcony of the Stadsschouwburg ('City Theatre') in Leidseplein, in front of tens of thousands of ecstatic supporters.


[Photo: Ajax Foto Side]

Arguably the most positive aspect of the Leidseplein celebrations was the fact that it remained peaceful throughout, so that the Amsterdam police described the party as "very positive," whereas mayor Job Cohen of Amsterdam said he had a "fantastic party."

The trophy it was all about for the Amsterdammers, the 'shield', was presented to the team by KNVB director Henk Kessler and former Ajax and Oranje legend Rinus Michels, who also had two individual awards to distribute, namely that of 'Player of the Season' (to Maxwell) and 'Talent of the Season' (to Nicolae Mitea). After the team's lap of honour in an exuberant Amsterdam ArenA both players and supporters prepared for a large scale mass migration from ArenA, via the Bijlmer and Strandvliet tube stations, to the heart of the city. Destination: Leidseplein.

During the match some 10,000 fans had already gathered there, watching the game on big screens and in the Leidseplein pubs. The arriving fans from the ArenA were welcomed by the booming rhythms of Ajax evergreens, played from a CD or sung live by corpulent pub and - on special occasions - Ajax singer, Peter Beense. The number of fans in the square? No-one knows. The earliest estimations of 15,000 had soon become inaccurate. There were red and white supporters everywhere. From well into Leidsestraat all the way to the American Hotel, and from straight below the theatre balcony all the way down to the Paradiso.

The crowd was well warmed up by the time the players' coach arrived, though Marnixstraat, to the side entrance of the theatre. Rafaël van der Vaart was already sitting on the roof of the bus, triumphantly showing the shield. "I have great news for you," the master of ceremonies announced, "they are here! The bus has arrived!"

Second later the heroes themselves took the balcony: first the technical staff, including first team coaches Tonny Bruins Slot, Ruud Krol and Ronald Koeman, followed by - one at a time - the players. After the entry of Rafaël van der Vaart, however, the entire sea of flags and banners on the square disappeared for several minutes into the thick smoke of dozens, maybe hundreds of flares. When the smoke cleared, the entire team was on the balcony, dressed in red and white shirts, similar to the Ajax home jersey.

On behalf of the team, captain Rafaël van der Vaart was the first to speak to the roaring supporters: "Isn't it beautiful?" the captain said, holding up the shield once again. "Congratulations to all of you. Partly thanks to you we have won this championship. And I think I am speaking on behalf of the whole team when I say: We love you! And I really hope we will be standing here again next season!"

Van der Vaart passed the microphone to coach Ronald Koeman, who also thanked the fans for their support throughout the season. "Ajax is the best once again!" he said before continuing on a more serious note: "And please behave yourselves tonight. Then we will behave ourselves also." After which the Ajax coach demonstrated that he was a excellent football player and a great coach, but a very mediocre singer, starting the much heard one-liner "Kampioenen, olé olé", not entirely in the right key. The crowd, however, somehow recognized the tune and took over.

A remarkable moment was the brief speech of mayor Job Cohen. Every single Amsterdam mayor before him was whistled and jeered at by the Ajax crowd, for sometimes mysterious reasons. Cohen, however, being the man who granted permission for the celebrations after deputy mayor Van der Horst's initial cancellation (due to the 'De Toekomst riots'), was received with applause. His brief speech even elicited a wild roar from tens of thousands of throats. "Amsterdam congratulates Ajax with the winning of the 29th championship," said Cohen. "Next year we'll be here for number thirty. And for the Champions League!"

The microphone quickly went from hand to hand and as usual, some felt more comfortable with the 'talking stick' in their hands than others. Zlatan Ibrahimovic, Tomás Galásek and Johnny Heitinga, for example, quickly passed it on, whereas Jelle Van Damme and Steven Pienaar in particular had some remarkably inspired vocal performances. Van Damme's simple "jump! jump! jump! jump!" was a particular succes. In a split second tens of thousands of supporters were bouncing up and down in the square. The theatre was shaking to its foundations.

Team, supporters and Peter Beense screamed their way through fan classics such as We are the champions, You'll never walk alone and the official Ajax club anthem, De Ajax Mars ('The Ajax March'), before it was time for some quotes from the Ajacieden... (MP)

REACTIONS

"This really makes my skin crawl. And gives me tears in my eyes."
- John Heitinga

"This is my first championship. What a fantastic moment. I hope I can witness this for many more years. This is what a championship celebration should be like."
- Wesley Sneijder

"This is a great party. Wonderful. It's just so wonderful that a young team like Ajax wins the title. Very well done. The fact that three or four players had their big breaks this season is also very promising for the future (...) Ajax is important to Amsterdam. Especially abroad. If we, as a city council, can do anything such as a celebration we should always do it."
- Job Cohen, mayor of Amsterdam

"Fantastic. So many people over here... Truly magnificent. I don't know how to describe this. (...) The way I feel it now, I think I will stay here next season."
- Zlatan Ibrahimovic

"Everybody's happy. All those people, it's so beautiful. This is the best thing that has happened to me since I joined Ajax and I hope I will still be here for the next championship."
- Maxwell

"I won a championship with Sparta Prague and we had a celebration also. But this is unique."
- Zdenek Grygera

"My first year in Holland and we win the championship straight away. That's like a dream. I won the Belgian championship once and then, too, we had a a celebration like this. But this beats everything."
- Wesley Sonck

"Amazing. I expected a lot of people, but this... This square is too small to celebrate this with everyone. This is the best day of my Ajax career. I've been in touch with Cristian Chivu and he's very happy also. He celebrates this one with us."
- Bogdan Lobont

"We weren't always good, but we were the best. And next season we want to be better, in several ways."
"I sincerely have the feeling that everyone wants to stay. Except Trabelsi. He reported sick this morning, although I doubt that that's true. He is no longer part of the Ajax family. I must say that I think his agent has had a bad influence. I've always known Hatem as a social and respectful person."
- Ronald Koeman

"It's great to be part of this. I hope I can serve as a chairman for eight years in total. Another four, five championships, that should be possible in that period of time."
- John Jaakke, chairman

"Our plan is to keep this squad together. Times are good for us, because Europe's giants have run out of money."
- Louis van Gaal, technical director

"At the moment there is no demand for any of our players. No demand that we're aware of, anyway. The market is quiet. But everything can be different after Euro 2004."
- Arie van Eijden, general director

Sources: Ajax.nl, de Volkskrant

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