Ajax USA  

Ajax USA featured in Champions magazine

11 May: Champions, the official magazine of the UEFA Champions League, has published an extensive story about Ajax USA's annual visit to Amsterdam in April 2006. The article, titled 'Total Worship', spans six pages and features numerous photos of Ajax USA's attendees over two days during our trip. It appears in the June/July issue, the magazine's 17th edition.

The story is written by Stephanie Jones, a production editor for the U.K.-based magazine. Jones and photographer Adam Davy spent two entire days with the Ajax USA travelers and participated in all of our activities during that time, interviewing every member of our group. As a result, the story is full of personal anecdotes and details that give a true sense of the fans' experience.

"I really appreciate that Stephanie made the effort to join us for everything - everything - we did for two days," said Jim McGough of Ajax USA. "Let's face it: our History Tour might be a bit tedious if you're not obsessed with Ajax and Amsterdam, but Steph seemed to really enjoy herself and, more importantly, made a real effort to get to know us. And she was obviously paying attention."

Indeed, the article goes into some detail about the unavoidable sub-plot of the History Tour: the unique and tragic story of Amsterdam's once-vibrant Jewish community and it's indelible connection to Ajax.


The article's title plays on the Dutch concept of 'Total Football.'

"All clubs revel in a colorful history," Jones writes, "but few are as poignant as Ajax's." She goes on to detail the destruction of the community during Nazi occupation: of 104,000 Dutch Jews killed in the Holocaust, almost 80,000 were from Amsterdam.

As Jones notes, the History Tour visited Hollandse Schouwburg, the Amsterdam theatre used by the Nazis as a detention place for Jews before deportation to Westerbork, as well as the Dockworker statue just off Waterlooplein and Jan Wolker's 'Nooit Meer Auschwitz' monument in Wertheimpark, which is pictured in the article.


Jan Wolker's 'Nooit Meer Auschwitz' monument in Wertheimpark. [Photo: Adam Davy]

"It would have been easy to ignore that aspect of the tour," added Jim. "But she understood how important it is to us, how intertwined it is with Ajax itself. And she didn't belittle it or sidestep it. I think that's remarkable." 

Menno Pot, Editor of Ajax USA, was also pleased with the article. "It's great. Very, very nice indeed. Stephanie very obviously wrote it with a lot of love, and it has great pictures. It was great to have those two along. Our groups are always 'male-dominated' to say the very least and Stephanie was definitely one of the guys."


The article is chock-full of pictures of the group,
during Arena Day and the History Tour.

This isn't the first time Ajax USA's annual trip has garnered some attention in the media. In addition to the occasional mention in several Dutch newspapers, the group's second trip, in 2001, was documented extensively in an article written by Menno himself in the Dutch weekly magazine Nieuwe Revu. And in 2004, fledgling English-language newspaper the Amsterdam Times published an article about the trip. But unquestionably, this is the most prominent exposure we've received. Let's hope it doesn't go to our heads. (JM)


Champions magazine is published every other month, and is available at Smith's and other newsstands throughout the U.K., as well as in select locations throughout Europe and Asia.

If you would like to send comments to Stephanie Jones at Champions Magazine, send email to webmaster@ajax-usa.com and we'll forward them along for you.

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